I just returned home from a wedding weekend in Lanai, HI, a weekend paid for with an American Express card. As I sorted through our mail, I discovered among the magazines, catalogs and other items a horribly targeted direct marketing offer from American Express.
As a "free gift", American Express was very pleased to offer me a complimentary 2011 Executive Appointment Book and Executive Pocket Organizer. If I would only be willing to pay $4.95 in shipping, per item, and an additional $3.00 for monogramming, they would be happy to send my gifts ASAP. One additional note, the offer may only be redeemed via mail.
Let me take a moment to review what basic information American Express should know about me.
1. I haven't received physical bills from them in 4-5 years. My billing notices arrive via email.
2. I haven't sent them a physical check for payment, or corresponded with them in a non-electronic manner, in at least 5 years.
3. Since virtually every purchase I've made in the last 10 years was with my AmEx, AmEx should know I've purchased multiple iPods, Blackberries, Apple laptops, home networking devices, etc.
4. I'm 34-years-old and live in San Francisco, which is arguably the most wired city on the West Coast.
I'm amazed that AmEx, if they actually were interpreting any data, could conclude that I am the appropriate candidate to eschew Gmail, Google Calendar and Outlook for a reverse migration to the old "black book" school of organization. A goof like this makes me scoff at the personal relationship AmEx says they value with me every time they ask me to upgrade to the next tier of service - and annual fee level. I should definitely write them a letter to voice my displeasure.
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