According to Simon Sinek, ethnographer, marketer and author of "Start with Why," people don't follow what you do, they follow why you do it. People purchase, experiment and follow because they find meaning in the act that coincides with their own beliefs or identity. In his speech from the 2009 TED Puget Sound Conference, Sinek suggests that most of us have it backwards... we tend to lead with "what and how" while completely ignoring "why." This oversight prevents us from winning enough customers or converts to achieve big results.
Why do you do what you do? Watch his 18-minute talk and you'll be inspired to put your work, or your leadership efforts into a different context.
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